Activism
This week marked the end of our “Give Survivors a Fresh
Start” donation drive. We extended the drive two more weeks, making the drive
last a total of six weeks. Our contact with our community partner involved
dropping of the donations to Harbor House and Safe House of Seminole. The drive
was a great success. We raised over 120 pounds of donations including soap,
toothpaste, deodorant, tampons, and other hygiene products. With the amount of
advertising we did, we were very successful. With more outreach to classes and
more posters around campus it is possible that we could have raised much more.
This may be something we continue to do each semester, as it is not costly or
difficult to make such an impact on so many people.
Reflection
The activism this week relates to our readings about
consumerism. In our hygiene drive we were asking for consumer products:
shampoo, soap, tampons, razors and other “necessities.” Upon collecting and
sorting the donations, we discovered many brand name and expensive lotions,
shampoos and even make up and hair straighteners, which we did not ask for.
Each person who donated made a difference in this drive and it is very much
appreciated, but it goes to show that consumerism played a major role. Some
people donated high priced goods maybe thinking that they were doing even more
of a good deed because these are the things that have value. Advertising and
mass marketing has corrupted our idea of value: “Greater Purchasing power and
growing choice in the marketplace guarantee a better (and happier) life.” (Kirk
& Okazawa-Rey) We now find value in the cost of things not the quality. We
find it things valuable because others find them valuable not because they mean
something to us. These actions by individuals are driven by advertising and
popular culture that make these beauty products a needed part of every woman’s
life. On a macro level, women are told they need these products to fix their
problems. In our case, these women have much larger problems to worry about.
The readings in combination with our work this week have showed me how much
consumerism works against the feminist agenda and promote the beauty ideal and
capitalism–thus patriarchy. I believe our origination would support some of
these ideas of consumerism on some levels. Our organization works a lot to help
women prepare for interview and find jobs. Unfortunately, women must abide by
the beauty ideal and consume this multitude of beauty products to maintain an
acceptable appearance in order to get a job.
Reciprocity
From a feminist perspective it is obvious how destructive
consumerism is to our culture and society. Women are turned into pedestals to
hold men’s products in commercials. Making women appear as just another
commodity like beer or potato chips. For
women, consumption is the basis for the beauty ideal. These images of women
promote their objectification which leads to intimate partner abuse and
legitimizes the continuation of such violence.
Hynes, Patricia H. “Consumption”. Women’s Lives: Multicultural Perspectives 5th ed. New York: McGraw-Hill, 2007. 567-573. Print.
